Franchise Malaysia Launch in Philippines

Makati City, – Embarked on Franchise Malaysia in Manila, Phillipines which officiated by His Excellency Dato’ Abdul Malik Melvin Castelino, Ambassador of Malaysia on 24 June 2024 at Dusit Thani Hotel. Specialized Business Mission (SBM) is a collaborative program between Ministry of Entrepreneurship & Cooperatives Development (MEDAC), Malaysian Franchise Association and Malaysia External Trade Development Corporation (MATRADE). The program serves as platform and meeting place for franchisors and local communities to expand Malaysian local franchise businesses to other countries.

“Some success Asian Franchising Malaysian Brand like Zus Coffee and Tea Live as a result of collaboration of Malaysia and Philippines Franchise ” expressed Castelino, Malaysian Envoy.

Esteemed Guest are: Mr Chek Zainuddin Chek Jusoh, Undersecretary, Franchise & Vendor Development Division, MEDAC; Mohamad Shukri Salleh, Vice Chairman MFA; Dr Samie Lim, Founder & Chairman Emeritus, Philippines Franchise Association (PFA); Richie Cuna, PFA director for MSMEs and President & CEO of Fiorgelato and Kurimi; Intan Zailani, Trade Commissioner MATRADE Manila; Adhwa Azmil, Assistant Trade Commissioner; Aleem Guiapal, Director Halal Task Force Department of Trade and Industry and Nurizzatul Faiqah Rohaizat, Assistant Manager Corporate Affairs Division MFA .

Four Exceptional brands joining are: UCMAS, Q-dees, Muzart and Iris Pro to expand their businesses in the country. also participating brand Geniusaulad of Gains Education group,The participants can meet the franchisors for Business to Business Meeting for a possible franchisee. MATRADE as main organizer of the event co organized by WorldBex with Marketing Communications Manager Leo Z Salonga.

Representative of Malaysia Chamber of Commerce and Industries (MCCI) President How Han Hui, Vice Pesident Eric Yam, Andrew Koh,Halal Certifier Sherry and Nena Balindong of Halal Development Institute of the Philippines, Ismail Abaya and Neri Corrales of One Halal, Dr Lily Lim of Federation of Filipino Chinese Chamber of Commerce and Industry (FFCCIII) Executive Director, Bash Ampuan of DTI Halal, Rina Lim of Fascino Inc President, Star Rodriquez Piccio of Salon of the Stars, Anna Garcia of, Ria Faye Yap-So of Malaysia Airlines Sales Executive,Hsien Naidu CEO of TreeAMS, Retired Justice Raoul Victorino and wife Ruby Victorino of Philippine Chamber of Commerce Incorporated (PCCI) Makati, Nelson del mundo CEO of Old town Cafe and Matthew Joseph Ablis COO of Old Town Cafe.