Mr. Bernie Liu , the Chairperson of Golden ABC, the comany behind top quality local brand of apparel mentors at Go Negosyo 15 in Glorieta Makati last February 10, 2020 seen on DZMJ Online Season 24 Episode 7
Senate version of CITIRA to help remove investor
uncertainty – DTI chief
PASAY – Department of Trade and Industry (DTI) Secretary Ramon Lopez said that the tax reform bill endorsed by the Senate Ways and Means Committee is a well-balanced approach to the corporate tax reform and helps remove the uncertainty of foreign investors.
On 19 February, Senator Pia Cayetano sponsored Senate Bill No. 1357 also known as the Corporate Income Tax and Incentives rationalization (CITIRA). Senator Cayetano, who heads the committee, is optimistic that the Senate would approve the bill on final reading by March 13.
“DTI would like to thank Senator Pia for sponsoring a bill that could create a better investment climate for the greater majority. We think that this is a well-balanced bill that enhances the incentives but will ensure investment performance and efficiencies, with a systematic way of rationalizing incentives,” said Sec. Lopez in a press conference.
“We appreciate this version of the bill, and we hope for the immediate passing of the bill to remove uncertainties and the wait-and-see attitude of investors. We are now pushing for the passage of the bill to resume the growth momentum of the country,” he added.
The CITIRA Bill, which seeks to lower income tax rate from 30% to 20%, and modernize the tax incentive system, is a priority bill of President Rodrigo R. Duterte.
Since a bill on rationalizing tax incentives was first proposed in 1995, the Department of Finance (DOF) and DTI have urged Congress to finally make this crucial reform happen.
“After a series of consultations and meetings with various members of the government, business community, and academe, and thorough consideration of the sensitivities of key stakeholders, the new bill offers a more reasonable transition period and one that gives recognition to high performing investments such as being 100% exportation, or 10,000 jobs created or being in a highly competitive footloose industries”, said Sec. Lopez.
Through the CITIRA, the Philippines’ corporate income tax rate will be gradually reduced from 30% to 20% over the next ten years, not far from the 17 to 25% of its neighboring ASEAN countries.
The bill prioritizes incentives of business activities that generate local employment, promote development, innovation, high technology projects and agribusiness, as well as those that invest in less developed areas or communities recovering from disasters and conflicts.
The incentives provided will be in accordance with the principles based on international good practices to make it performance-based, targeted, time-bound, and transparent. END
BBDO GUERRERO WINS MARKETING PROJECT
FOR PH EXPO 2020 DUBAI
BBDO Guerrero has won the bid to develop the multi-media marketing communications for the Philippine participation in the Expo 2020 Dubai, this October. The agency is tasked to project the country as a highly connected global nation.
BBDO Guerrero will also inform, persuade, and motivate global audiences to visit the Philippines Pavilion at the Expo – dubbed the bangkóta – for the full experience of design, art, and culture, combined with shopping and tasting authentic Filipino food.
Partnering with PR firm FleishmanHillard, the agency is also tasked to build and maintain DTI’s relationships with primary stakeholders in UAE and Manila.
The Philippine participation in Expo 2020 Dubai is led by the Philippine Department of Trade and Industry (DTI) under the leadership of Secretary Ramon Lopez, with the guidance of Philippine Ambassador to the UAE Hjayceelyn Quintana and Consul General Paul Cortez, including the support from member agencies comprising the Philippine Organizing Committee.
The bangkóta, inspired by the ancient Filipino word for coral reef, is designed by the architecture firm Budji+Royal Architecture+Design, with the exhibition content being developed and curated by Marian Pastor-Roces.
DTI Assistant Secretary for the Trade Promotions Group and PH Expo 2020 Dubai, Alternate Commissioner-General Rosvi C. Gaetos says: “We are happy to have BBDO Guerrero and FleishmanHillard as part of the Philippine team that will ensure a successful participation in the Expo. This gives us confidence as we promote our business interest in this region and aim to achieve our trade, tourism and investment objectives”.
BBDO Guerrero Creative Chairman, David Guerrero shares: “It is our privilege to be involved in this country-branding campaign that positions the Philippines as a global force, through the strength of its people that are highly connected, creative, and compassionate”.
DTI-USAID bootcamp to help women entreps go digital
From L to R: Association of Laguna Food Processors (ALAFOP) Chairman and President Clarke Nebrao, Angelpreneur Jorge Wieneke, DTI Assistant Secretary Demphna Du-Naga, DTI Secretary Ramon Lopez, Angelpreneur Dean Pax Lapid, Havas Ortega Chief Digital Officer Shayne Madamba, and Socialyse Executive Director Peter Juan.
MAKATI – The Department of Trade and Industry (DTI) is partnering with USAID, Lead-More, and Havas Ortega to train women entrepreneurs on using digital tools to grow their business. The three-month program will be piloted in Region 4A in April, Iloilo in July, and Cagayan de Oro in October.
“In DTI we always say that for every job or business opportunity, we lift one Filipino family out of poverty. If we give these opportunities to women, we also empower them and help them become an inspiration for their families and their communities,” said Secretary Lopez.
The program, called Women Entreps-Digitally Enhanced Ventures (WE-DEV), is a three-month lecture and mentoring series to open opportunities for growth and sustainability among selected businesses owned or managed by women entrepreneurs.
USAID will fund the project and link entrepreneurs to online platforms Lazada and Shopee. Lead-More, led by Dean Pax Lapid and Jorge Wieneke, will provide training modules and mentor the women entrepreneurs.
Under the program, DTI will select 50 women entrepreneurs from the One Town, One Product program to be part of WE-DEV. These entrepreneurs will undergo the program that will begin with a two-day boot camp from Socialyse, a social media pure player from Havas Ortega.
In the boot camp, the mentees will learn how to create content and use analytics tools to track their growth. After the program, Socialyse will offer assisted campaigns by prepaid packages. Socialyse Executive Director Peter Juan said that sustainability in campaigns is important because in most seminars, mentees get excited after the first few days, but burn out when they run out of ideas.
WE-DEV will also offer lessons on basic business concepts like entrepreneurial mindset, marketing, product development, and finance. Afterwards, mentees will learn how to use digital platforms to sell their products, build their online presence, and establish payment methods.
The Philippines has the 2nd highest percentage of entrepreneurially-active females, according to the Global Entrepreneurship Monitor 2015-2016. We Are Social’s report also named the Philippines as the top country in terms of time spent on the internet in 2019. Filipinos, on average, spend 10 hours a day online. The global average is 6 hours and 49 minutes. END