MANILA CITY- With this second year Philippine Creative Industries Development Council (PCIDC) theme “#WeAreACreativeNation,” the Department of Trade and Industry, spearheaded by Secretary Cristina A. Roque alongside with other government officials and stakeholders, celebrated the Filipino creative spirit during the media launched last 23 August 2024 of Philippine Creative Industries Month (PCIM) 2024 at The Manila Hotel .
Reflecting President Ferdinand ‘Bongbong’ Marcos Jr. ‘s Bagong Pilipinas vision, the DTI is committed to cultivating a nation where creativity and innovation drive economic progress.
The event marked the beginning of a month-long celebration set for September, as mandated by Philippine Creative Industries Development Act (PCIDA), serves to promote the goods, products and services of the Philippine Creative Industries, and to raise awareness of their vital role in nation building and socio economic advancement.
Expanding upon the preceding theme of the PCIM, which emphasized “Celebrating Filipino Creativity and Advancing Creative Philippines”, the theme for PCIM 2024 serves as a bold declaration that the Philippines is indeed a bastion of creativity.
The creative sector is not just a cultural asset but a formidable economic engine as well. Statistics from the Philippine Statistics Authority (PSA) underscore this fact: in 2022 alone, the creative economy surged to a staggering P1.60 trillion, contributing a substantial 7.3% to the Gross Domestic Product (GDP) while providing gainful employment to approximately seven million Filipinos. According to the presentation of DTI Undersecretary Rafaelita M Aldaba.
During the press conference DZMJ Online asked Department of Education Director Marilyn Siao as the New DEPEd Secretary Sonny Angara how can DepEd participate in PCIM month and she answered that the DEpEd will issue nationwide EO to participate in the students.
At the PCIM Media Lauched , DTI Acting Secretary Ma. Cristina Aldeguer-Roque, Undersecretary Rafaelita Aldaba; Congressman Christopher De Venecia, PCIDA Author; Atty. Jocelle Batapa-Sigue, DICT Undersceretary; Atty. Rowel S Barba, IPOPHL Director General; Dir. Marilyn B Siao, DepEd; Dir. Paulo Benito S Tugbang, Department of Tourism; Director , Office of Product &Market Development, Paolo Gabriel Malvar, Philippine Industries Development Council Private Sector Representative for the audio visual domain; Atty Ernesto V Perez Jr. Director General,Anti Red Tape Authority, DTI Director Lilian Salonga, Jo -Dann Darong, Assistant Director. Also present are Emmylou Versoza Delfin- DICT RD MIMAROPA, Jhonny Paul Lagura,Consultant on Innovation Governance,Sarah Mae Monroy of DOT
Simultaneous events are the Creative Cities and Municipalities Congress showcasing the best practices leveraging creative resources for local economic development awardee.
DTI will officially kick off the PCIM celebration on 3 September 2024 at Ayala Malls Trinoma Activity center at 12:00 nn. For more information about PCIM and participation details at https://www.pcim.ph
